Pretty Melts

Privacy Policy

Last updated: 1 November 2026

What we collect

When you buy: your name, email address, phone number and order details. Payment details are handled by Cashfree Payments; we do not receive your card or UPI credentials.

Why we use it

Sharing

We share data only with services that help us run the shop: Cashfree (payments), our email provider (delivery emails), Cloudflare (hosting) and Meta (ad measurement). We do not sell your data.

Retention

We keep order records as required for tax and accounting, and delete other data when no longer needed.

Your rights

You can ask to see, correct or delete your data by writing to hello@prettymelts.com.